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01

Home · hero

Chrome that moves

A light sweeps across the chrome lettering every few seconds (faster when you hover it), the logo's own sparkles twinkle, and the payasa leans toward the cursor with a cobalt glow that follows it. The small header logo hides while the header is see-through over the hero and appears with the solid bar.

LiveHomepage hero

02

Every page · headings

Chrome lettering

Headings get the same polished-chrome finish as the logo, and the script word writes itself on as you scroll to it. On the light scheme the chrome turns gunmetal, on Oxblood it turns gold.

Now: Flat white headings; the script word only changes colour.

Section heading

Fresh off the chair

Now: flat white heading with a blue script word.

Page title

From idea to healed

03

Under page titles, in the centred bands

Pinstripe dividers

Hand-striped flourishes, the kind painted on custom cars, that draw themselves in as they come into view. A small one sits under each page title (like the one above), a big one over the final call to action on the homepage and in the CozyVik "On the road" band.

LiveUnder every page title

04

Home · between the work and the styles

Scrolling band

Two tilted ribbons running opposite ways, one in Old English and one in script. Hovering pauses them.

Now: Nothing there; sections meet directly.

Black & Grey, Realism, Payasas, Saints, Portraits, Script, House Calls, London, ON. Consult first, One client at a time, Free touch-ups, Private studio.

05

Home · Fresh off the chair, and the Work page

Tilting work cards

Each photo tilts toward the cursor with a glare that moves across it, like a glossy print catching the light, and the caption rises. Touch screens get the plain cards.

LiveWork page and the homepage photos

06

Work page and the home photos

Photo viewer

Tap any photo to open it large with its title and note. Arrow keys, the on-screen arrows or a swipe move through the work; Esc or tapping outside closes it.

Now: There's no way to see a piece big; photos just link to the Work page.

07

Home · What Vik is known for

Photos in the letters

Each style's name is set huge with the tattoo showing through black & grey letters. Hover and the whole photo floods in behind the word.

LiveHomepage, What Vik is known for

08

Process page and the home How it works

Scroll timeline

A rail fills in as you scroll, and each step lights up when you reach it.

LiveProcess page and the homepage

09

FAQ & Policies, and the home Good to know

Gliding FAQ

Answers glide open, only one stays open at a time, the + turns into a −, and the open question gets an accent rule down its side.

LiveFAQ & Policies and the homepage

10

Everywhere

Buttons & menu links

Menu links draw an underline out from the middle, and the current page keeps a small ✦ over its link. The candy-paint and chrome buttons below weren't picked.

LiveMenu links (the buttons below are not used)

Buttons

The last two lean toward the cursor and catch a sweep of light on hover.

Menu links

The current page keeps a small ✦ over its link.

11

Every page, on computers only

Custom cursor

A ring that trails the pointer and grows into "View" over photos and "Book" over the booking button. Here it only runs inside the box.

Now: The normal cursor.

Payasa. Tattoo by Vik.St. Michael. Tattoo by Vik.Creation. Tattoo by Vik.

Move over the photos and the button.

Book a consult

You're on a touch screen, so this one only shows on a computer.

12

Book a consult

Booking form polish

Option edges light up under the cursor, a check stamps the one you pick, the progress bar has a notch per step, and steps slide across. (The size boxes were dropped.)

LiveBook a consult

13

Where a dark section meets a coloured one

Sprayed section edges

The next section's colour is sprayed up into the one above, with overspray speckle like a real can.

Now: A hard straight line.

Now

Consult first

Vik comes to you

Sprayed edge

Consult first

Vik comes to you

14

Foot of every page

Chrome spotlight footer

The big wordmark turns to chrome wherever the cursor shines on it, now in the heading font so it's easier to read. On phones the light drifts across by itself.

LiveThe footer of every page, including this one

15

Foot of every page

Footer wordmark fonts

The big "CozyInkz" at the bottom of every page in ten different fonts, each with the same chrome spotlight. The second five (f–j) lean into the brand's roots. Tell me the letter you like (e.g. "15g").

Now: Old English heading font (15e).

15aScriptMatches the chrome logo's lettering

15bTall condensedBold and poster-like

15cWideClean and modern, very easy to read

15dSerif italicElegant, like a signature

15eNowOld English heading font (current)

From the brand's roots

15fGraffiti handstyleLike a tag from the payasa's spray can

15gSign painter's scriptBrush lettering like a car-club plaque or a pinstriper's hand

15hOld English, easy to readClassic tattoo lettering, drawn for legibility

15iFlash bannerOld-school tattoo flash and sign lettering

15jSpray paintLetters with real overspray, easy to read